SEO KYA HAI OR KESE KARTE HAI

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seo kya hai

Hello dosto mera naam hai Lalit aur app hai Digitaltips par jo ki mera Blog hai.To chaliye aaj ke topic par bat karte hai jo hai SEO kya hai.

Sabse pehle to SEO ka Full Form Jan lete hai jo hai Search Engine Optimization.Isse aap logo ko thoda andaza lag gaya hoga ki ye technique Search Engine ke liye use hoti hai or Search Engine jese Google, Bing, Yahoo etc.

Search Engines me hum apni website ya blog ko rank karate hai kisi bhi particular keyword par jisse ki hamari website par traffic jada se jada aaye isliye Search Engine Optimization Technique ka use karte hai.

Keyword kya hota hai

Jab Bhi koi user Search Engine me Kuch dhundne ke liye Kuch words type Karta hai un words ko hi keywords kehte hai. Estimated 75% users website ko dhundte hai Search Engine ki help se like Google, Bing, Yahoo.

Search Engine Kya Hota Hai

SEO ke bare me janne se Pehle hum Search Engine ke bare me Jan lete hai jo ki bahut jaruri hai. Search Engine Optimization word do words se milkar bana hai Search Engine+Optimization.

Search Engine ek Software system hai jise design kiya gya hai koi bhi information ko search karne ke liye World Wide Web par.

  • Google, Bing, Yahoo sabse Jada use hone bale Search Engine’s hai.
  • Estimated 70% to 80% Internet users google search engine ko use karte hai or 20% to 30% user durse search engine’s ko use karte hai.

Kuch search engine’s hai like Ask, AOL search, WOW, Web crawler, MyWebSearch, Infospace, Info, Dogpile, Duckduckgo, Blekko, Contenko, Alhea.

Also, Read this-: Digital Marketing Kya Hai

Search Engine Working

Search Engine me main 3 cheeze hai.

  • Crawler.
  • Indexer.
  • Ranking Algorithm.

Jesa ki hum jante hai Internet par hazaro website already launch hai or daily new website launch ho rhi hai. To sabse Pehle search engine ke Crawler active hote hai jinhe hum Spider ke Naam se bhi jante hai.

Ye crawler jitni bhi website internet par launch hai unka source code read karte hai ya technical way me Kahu to crawling Karte hai or use apne Yani ki search engine ke local server me store karke rakhte hai.Ab aap soch rahe honge ki source code kya hai to source code bo code hote hai jisme website build hui hai.

Crawling ke bad Indexer ka main role start hota hai Indexer local server se data collect karke website ki indexing Karta hai ya proper manner me arange karta hai jese-

  • School ki website ko school ki category me index Karega.
  • Hotel ki website ko hotel ki category me index karega.
  • Web development company ki website ko web development ki category me index karega.

However, After indexing sara data main server me store kar lega.Ab maan lijiye ki ek user aata hai or usne apni query type ki search engine par or browser ke through send kardi or user ko jo result milega us result me website show hongi to un website ki ranking kon decide karta hai jese man lijiye ki kis website ko TOP pe hona chahiye or kis website ko BOTTOM me hona chahiye to ye kon decide karega to ye decide hota hai Ranking Algorithm ke through.

Alag alag search engine’s ki alag alag Ranking Algorithm hoti hai jo ki different different guidelines par based hoti hai. To ranking algorithm un guideline ke according kisi particular keyword par kisi website ki ranking decide Karta hai.

SEO ke Types

  • On-page SEO.
  • Off-page SEO.
  • Local SEO.

1.On-Page Optimization

Is taraf ke Optimization me Jada Dhyan page par diya jata hai Jese ki post ka Title, Unique content, Meta description, URL, Tags, Images alt text, Focus keyword, etc. Or ye optimization Karna hamare control me hota hai.

On Page SEO Kya hai or Kese Kare

Yaha hum kuch esi Techniques ke bare me janenge jiski help se hum apne Blog ya Website ka on-page SEO sahi tareeke se kar sake. Hame ye samajna chahiye ki on page SEO technique bo hoti hai jise hum apni website me implement Karte hai search engine me apni website ki Performance or Visibility ko badane ke liye.

Chaliye ab kuch esi hi techniques ke bare me jante hai.

1.Title Tag:-Ye apki website ya Blog ke Topic ko batata hai ki apke blog ka topic kya hai or ye 55 to 60 characters ke beech hi hona chahiye kyuki isse Jada characters googl search me hide ho jate hai.

2.Meta Description:-Ye website ko define ya uske bare me batane me help karta hai ki website ya blog cheez ke bare me hai or kya jankari milegi ispe.Har page ka ek unique meta description hona chahiye.

3.Image Alt Text:- Har website ya blog me images to hoti hi hai lekin inhe google samaj nhi pata hai isliye image ke sath hame alternative text dena chahiye jisse ki search engine inhe asani se samaj jaye.

4.Header Tag:-Ye bahut hi important hote hai sath or ek Article ya post ko sahi dang se categorize karne me bahut help karte hai jese H1, H2, H3 ect.

5.Internal Linking:-Interlinking bhi bahut jaruri hai jisse ki koi bhi user ek post se dusri post tak ja sake or hamari website ya blog pe jada time reh sake jisse ki hamare blog ko fayda ho sake.

6.Url Structure:-Apki website ya blog ki Url Structure Sahi hona chahiye or seo-friendly hona chahiye jisse ki use easily rank karaya ja sake or blog ke har Url me ek targeted keyword hona chahiye jo jada search kiya jata ho.

7.Anchor Text:-Apka Anchor text or Url dono ek dusre se match hone chahiye isse rank karane me asani hoti hai.

8.Sitemap:-Sitemap ka use website ke pages ko crawl karane ke liye hota hai jisse ki crawler ya spider asani se apke pages ko crawl kar unhe search engine ke server me Index kar sake.Bahut se sitemap hote jese sitemap.xml, sitemap.html, ror.xml, videos sitemap, image sitemap, urllist.txt etc.

9.Robot.txt:-Ye apki website ya blog ko Index karane me help karta hai.Jin websites me robot.txt file hoti hai bo jaldi Index ho jati hai.

10.Mobile-friendly:-Apki hamera koshish yahi honi chahiye ki jab bhi aap koi theme install kare apni website ke liye to bo mobile-friendly honichahiye kyuki aaj kal log mobile ka use karte hai jada Internet chalane ke liye.

2.Off-Page Optimization

Off-Page SEO karne ke liye hame sara kam blog ke bahar karna hota hai jese social media (Facebook, Twitter, Linkedin ) par jakar apni website kya blog ka content share karna.

Apne blog ka promotion karna jese ki popular blogs hai unke blog par guest post submit karna jisse jariye unke blog par aane bale visitors apki website tak pahuch sake or apka traffice increase ho sake.

Popular blogs me jakar unke Article par comment karna or apni website ka link submit karna jise hum backlink kehte hai.

Off-Page SEO Kya Hai or Kese Kare

Yaha me apko Off-page SEO Techniques ke bare me bataunga jo apke liye bahut helpful hongi or jisse apki website ki Authority ko badaya ja sake.

To chaliye ab kuch esi hi techniques ke bare me jante hai.

1.Backlink:-High domain authority website par guest post karke ya post comment karke jo hame returing link milta hai use hum backlink kehte hai jo hmari website ke liye bahut jaruri hai or hame search engine me rank karane me asani ho jati hai.

2.Guest Post:-Backlink banane ka sabse accha tarika ka dusre similar website par guest post likhna.Jab bhi aap kisi bade blog ke liye post likhte hai to uska DA or PA bahut jada hota hai jisse apko ek Dofollow backlink milta hai.

3.Social Networking Sites:-Aap apne blog ka page har social channel par banaye or Social sites par apna Article ya content share karke aap apne blog par traffic la sakte hai.

4.Blog Directory Submission:-Aap apne blog ko directory submission sites me jarur submit kare jo High DA or PA websites hoti hai.

5.QnA Sites:-Aap question and Answer website “Quara” par jakar kisi bhi Question ka answer de sakte hai or apni website ka link baha dal sakte hai jisse apki website par visitors visit kar sake.

3.Local SEO

Agar hum Local SEO ki bat kare to ye ek particular area ke bare me batata hai jo ki hamare aap pass ka area hai.Hum apni website par local audience lane ke liye Local SEO ka use karte hai jisse ki aas paas ke logo ko hamari website ya Business ke bare me pata chal sake.

Or usi tarah se hum apni website ka Locally Optimize karte hai jisse hum Local area ko Target kar sake apne Business ke liye.

Maan lo ki agar apka koi Shop ya business hai or apki ek website bhi hai to aap jada sales ke liye or customers ko lane ke liye apni website ka Local SEO karoge jo apke liye faydemand hoga.

SEO Ki Techniques

  • White Hat SEO.
  • Black Hat SEO.
  • Grey Hat SEO.

White Hat SEO

  • White Hat SEO ko hum Ethical or Organic SEO ke Naam se bhi Jante hai.
  • Is White Hat SEO me hum search engine’s ki Guideline ke according work karte hai.
  • Ye White Hat SEO ek slow process hai jis website ka hamne SEO Kiya hai use Top par aane me thoda time lagta hai.
  • Sahi result aane me 4-6 month ka time bhi lag sakta hai.
  • Fir bhi me aap logo ko White Hat SEO (SEO kya hai) karne ki salah dunga kyuki iski process Long-lasting rehti hai.

Black Hat SEO

  • Black Hat SEO ko hum Unethical SEO ke Naam se bhi Jante hai.
  • Is Black Hat SEO me hum search engine’s ki kisi bhi Guideline ko follow nhi karte.
  • Ye Black Hat SEO fast and quick result provide karate hai.
  • Me apko Black Hat SEO karne ki salah nhi dunga kyuki ye short-lasting growth ranking process hai.
  • Agar search engine ko pata chalta hai ki apki website par black hat SEO hua hai to apki website ko search engine blacklist me dal deta hai.
  • Agar apki website ek bar blacklist ho gai to bo kisi bhi keyword par rank nhi karegi.

Black Hat SEO Techniques

  • Link Spam.
  • Keyword Stuffing.
  • Cloackin.
  • Hidden Links.
  • Hidden Text.

Grey Hat SEO

  • Grey Hat SEO combination hai white hat SEO or black hat SEO ka.
  • Isme hum 95% white hat SEO use Karte hai or 5% black hat SEO.
  • Grey Hat SEO ka use nhi lena chahiye kyuki black hat SEO ka ratio thoda jadaho gya to apki website blacklist me aa sakti hai.

Conclusion

In conclusion, muje ummid hai ki apko SEO kya hai ke bare me jakari ho gai hogi or ye meri post aap logo ko pasand aayi hogi to jaldi se iss post ko share karna na bhule or agar is post me kuch reh gya hai ya kuch samaj nhi aaya hai to niche comment karke muje bataye.Thank you.

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